BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20190820T124500Z DTEND:20190820T140000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Increase Your Sales: Top 5 Reasons to Develop Client Personas DESCRIPTION:How well do you know your customers? Are your current clients the ones you actually want? \n\nIn this presentation\, business owners will learn:\n\n The Case for Creating Buyer Personas (and a few examples of what can happen if you don't)\n Examples of Buyer Personas Demographics & Psychographics\n Generational Marketing & Preferred Content\n Methodologies for Developing Your Own Client Personas\n Now What? How to Deploy Your Personas for Content and Budgeting\n\n Business owners will gain a greater understanding of their existing and preferred customer profiles will take away ideas they can immediately implement to increase engagement with customers and ultimately increase sales.\n\n\n\nMore about Barb Osier Breeser\n\nBarb Osier Breeser has over 25 years of experience in Advertising\, Trade Shows\, Social Media\, Inbound Marketing\, Content Strategy\, Social Media Advertising and Mobile Marketing. Barb has helped create and manage campaigns for over 200 large and small local & regional businesses as well as national and international companies.\n\n\n\nAs Vice President of Sales & Marketing with Purplegator\, Barb helps clients generate traffic\, leads and sales online and on their mobile devices. X-ALT-DESC;FMTTYPE=text/html:How well do you know your customers? Are your current clients the ones you actually want?
\nIn this presentation\, business owners will learn:\n
    \n
  1. The Case for Creating Buyer Personas (and a few examples of what can happen if you don&rsquo\;t)
    2. \n
  2. Examples of Buyer Personas Demographics &\; Psychographics
    3. \n
  3. Generational Marketing &\; Preferred Content
    4. \n
  4. Methodologies for Developing Your Own Client Personas
    5. \n
  5. Now What? How to Deploy Your Personas for Content and Budgeting
    6. \n
\n Business owners will gain a greater understanding of their existing and preferred customer profiles will take away ideas they can immediately implement to increase engagement with customers and ultimately increase sales.
\n
\nMore about Barb Osier Breeser
\nBarb Osier Breeser has over 25 years of experience in Advertising\, Trade Shows\, Social Media\, Inbound Marketing\, Content Strategy\, Social Media Advertising and Mobile Marketing. Barb has helped create and manage campaigns for over 200 large and small local &\; regional businesses as well as national and international companies.
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\nAs Vice President of Sales &\; Marketing with Purplegator\, Barb helps clients generate traffic\, leads and sales online and on their mobile devices. LOCATION:West Des Moines Chamber 650 S. Prairie View Drive\, Suite 110 West Des Moines\, IA 50266 UID:e.2655.761 SEQUENCE:3 DTSTAMP:20260529T230851Z URL:https://members.wdmchamber.org/events/details/increase-your-sales-top-5-reasons-to-develop-client-personas-761 END:VEVENT END:VCALENDAR