How Iowa is Marketing to Attract New Talent to our State
We all agree talent acquisition is at the top of most companies’ priority list. It takes more than a village to make a power play for new talent. At our September luncheon, Jacque Matsen, Marketing and Communications Director for the Iowa Economic Development Authority, will share its marketing strategies and examples of what Iowa is doing to attract Gen Z, Millennials, Gen X and even retired workers to our state. IEDA did exhaustive research to learn exactly what type of messaging is needed for each targeted demographic. The research Jacque will share is information you can use in your own marketing strategies to position your company as an employer of choice. Plus, you’ll learn how the state is helping import the talent you need and want to hire. Mark your calendar for September 12th and learn from the best.