Reka Luxury Travel is a premier boutique advisory specializing in two high-impact pillars: Corporate Strategic Incentive Travel and Bespoke Private Luxury Experiences. Founded and operated by Elaine Ware—an educator, entrepreneur, and global investor—Reka is built on the philosophy that true luxury is defined by ease, discretion, and elevated ROI.
Strategic Corporate Incentives
For West Des Moines firms and sales-driven organizations, Reka is a strategic partner in talent retention. We move beyond standard cash bonuses to design Presidents Club programs and executive retreats that act as a cultural catalyst. By leveraging the psychology of experiential rewards, we help leadership teams transform recognition into a measurable competitive advantage, ensuring your most valuable assets—your people—feel as extraordinary as the results they deliver.
Bespoke Private Travel
For discerning professionals, empty nesters, and retirees, Reka provides seamless, "white-glove" itineraries centered on championship golf, fine wine and food, and luxury small-ship ocean and river cruising. From the historic fairways of St Andrews to the hidden harbors of the Mediterranean, every journey is curated to remove the noise of planning, replacing it with exclusive access and effortless immersion.
The Virtuoso Advantage
As a member of Virtuoso, the world’s leading luxury travel network, Reka provides "insider" benefits unavailable to the general public. Our clients enjoy preferred pricing, room upgrades, and private amenities, backed by a global network of vetted partners.
