Content Writer

At American Equity we offer leading annuity products that help empower our clients to fulfill their needs and wants in retirement. Our success comes from hiring high-energy individuals who embody the beliefs that drive our unique culture. We currently fund over half a million retirements nationwide, and have been headquartered in West Des Moines, Iowa, for over twenty-five years with satellite offices in Charlotte, NC and New York, NY.

Job Summary

The Content Writer Financial Services is responsible for creating, curating, and managing high-quality content focused on annuities, retirement planning, and financial products. The ideal candidate will have a strong understanding of the financial services industry, specifically annuities, and a knack for translating complex financial concepts into engaging, easy-to-understand content for a variety of audiences.

Content Development

ESSENTIAL DUTIES AND RESPONSIBILITIES:
 

• Develops original content and revises previously published business materials, including product and service guides, direct mail and digital campaign materials, and business-to-business presentation materials.
• Prepares materials for projects, including planning, outline, and synopsis, ensuring logical flow and cohesive messaging.
• Writes, edits, and proofreads content, including blogs, white papers, brochures, emails, website pages, social media posts, and educational guides related to annuities.
   

Collaboration & Strategy
 

• Collaborates with team members and stakeholders on messaging to ensure cohesive branding and strategic alignment.
• Revises content based on feedback from leaders and peers.
• Stays updated on industry trends, regulatory changes, and competitor content to identify opportunities for new topics.
• Maintains a content calendar for timely delivery across various platforms.
   

Audience Engagement
 

• Tailors content for specific target audiences, including financial advisors, policyholders, and prospective clients.
• Leverages SEO best practices to increase content visibility and drive organic traffic.
   

Other Duties
 

• Perform other related duties as assigned.
   

Supervisory Responsibilities

None required for this position.

Education And/Or Experience

Bachelor’s degree (B.A.) from four-year College or university; or one (1) year of related experience and/or training; or equivalent combination of education and experience.

Knowledge, Skills And Abilities
 

• Requires knowledge of Microsoft Office programs as well as excellent written communication skills.
• Hands-on experience working with project management and workflow tools, such as Monday.com, Asana, or Adobe Workfront, to effectively manage tasks and streamline processes.
• Knowledge of AP writing style.
• Strong understanding of annuities and financial products, with the ability to write about complex concepts.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and regulations.
• Exceptional ability to write reports, business correspondence, and procedure manuals.
• Effective presentation skills and the ability to respond to questions from diverse groups.
• Ability to respond to common inquiries or complaints from customers.
• Capacity to successfully handle pressure and meet deadlines in a fast-paced work environment.
• Strong multitasking skills to manage multiple priorities and projects simultaneously.
• Problem-solving abilities with adaptability to respond to changing priorities.
• Experience dealing with outside vendors for printing and other special projects.
• Strong interpersonal skills to work cooperatively and successfully with co-employees, customers, and third-party partners.
• Time management skills to manage both personal workload and coordinate with others
   

Certificates, Licenses, Professional Designations

None required for this position.

Additional Information
 

• Writer Portfolio or (3-5) samples if available
   

This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job-related instructions and be required to perform other job-related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.

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