UHY Unveils New Global Brand Identity, Marking First Rebrand in 20 Years

UHY International, a leading global accountancy network, proudly announces the launch of its new global brand identity, the first comprehensive rebrand in two decades.

This dynamic new identity, which includes a complete overhaul of the brand’s visual elements, reflects UHY's transformation into a more unified and collaborative organization, now spanning nearly 100 countries. For the first time, all 330+ offices worldwide, including the 38 U.S. offices, will adopt the UHY brand, reinforcing its global presence and cohesive vision.

Roberto Macho, Chair of UHY International, said: “UHY International today is a very different organization than it was even a decade ago. Cross-border collaboration now constitutes a significant portion of our member firms' work, bringing us closer together as a network. This new brand captures our evolution into a single, unified entity.”

Macho added, “Our research revealed a strong consensus among our member firms that leading with the UHY brand strengthens our identity. It’s a brand that has become synonymous with empowering dynamic businesses worldwide.”

The new visual identity centers on a bold shield icon, symbolizing UHY’s agility in meeting client needs and the protection it offers its clients. The upward-sweeping stripes on the shield represent the firm’s ambition and commitment to driving growth for its clients and the network.

Accompanying the new visuals is UHY’s new tagline: Connect to Possibility—a phrase that embodies the endless opportunities for collaboration and growth that UHY offers clients around the world.

The rebrand, including a striking new green color palette and redesigned logo, represents a significant departure from both UHY’s previous branding and traditional branding you might expect to see in the accounting profession.

Rhys Madoc, CEO of UHY International, commented: “The vibrant greens and our refreshed tone of voice now truly reflect our strength, prosperity, and appetite for growth – not just of UHY member firms but of their clients too.”

“We have an ambitious goal of increasing the size and the geographic coverage of the UHY International network, and our new brand will play an important part in helping us to achieve those goals,” Madoc added.