WDM Chamber Reflects on Two Years of Talent Attraction Campaign

West Des Moines, Iowa – The West Des Moines Chamber of Commerce (WDM Chamber) is celebrating the impact of its two-year Talent Attraction Campaign (TAC), an initiative designed to strengthen the workforce pipeline and promote West Des Moines as a top destination for career growth. Through targeted programming and marketing, TAC helped businesses connect with job seekers at all levels. 

TAC was divided into two main pathways to attract and retain talent. The Coast-to-Coast Package expanded West Des Moines’ reach through the Influencer magazine, digital advertising, blog features, the 515 West – 100th Year Edition magazine, and a recruiting pop-up activation. Meanwhile, the College Connection Package brought students from across the state into business facilities through programs like Trek Days, giving them a firsthand look at career opportunities in West Des Moines. 

Key Results Over Two Years: 

• Engaged 675+ students through outreach and events. 

• Distributed 500+ swag bags promoting TAC partners. 

• Achieved a 48% average open rate for e-publications—more than double the national average. 

• Generated 120,000+ newsletter impressions. 

• Featured West Des Moines in "515 West – 100th Year Edition" magazine and multiple blogs. 

• Partnered with 20+ colleges and universities to connect employers with emerging talent. 

• Collected 300+ resumes for local workforce needs. 

• Helped TAC employers hire interns and full-time employees, filling critical positions. 

The campaign was supported by the following partners over two years: Merchants Bonding Company, Farm Bureau Financial Services, Wellabe, Sammons Financial, and Hy-Vee, S&S Employment, American Equity, IMT Insurance, Krause Group, and NCMIC. 

The Talent Attraction Campaign officially concluded in 2025, as the WDM Chamber will be focusing on new workforce programs this year. Upcoming initiatives will emphasize work-based learning and employee retention to meet the area’s evolving talent needs. 

Meredith Murphy, Talent Attraction Manager at the WDM Chamber, reflected: "The Talent Attraction Campaign has been such a meaningful project for our team. Leading this initiative, I’ve witnessed students invest in the Des Moines community for the first time—gaining confidence as they connect with businesses in new ways. My favorite success stories are the students who land job offers with our partners and go on to become active members of WDM Chamber events!" 

For updates on future talent initiatives, visit wdmchamber.org or contact Meredith at meredith@wdmchamber.org. 
 

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About the WDM Chamber of Commerce 
The West Des Moines Chamber of Commerce, established in 1924, is a dynamic organization dedicated to championing all things West Des Moines. With a focus on strengthening local businesses, providing personalized resources, and attracting a top-tier workforce, the Chamber aims to position WDM as the best suburban city in America. Celebrating a century of excellence, the Chamber boasts a diverse community of over 900 members, offering something for everyone. Explore the possibilities, learn more about the chamber, and discover how you can get involved in shaping the future of West Des Moines at wdmchamber.org