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News Release: 3/5/2026

Why Cash Bonuses No Longer Drive Sales Performance in 2026 For many organizations, cash bonuses have long been the default reward for top performers. But across sales-driven industries, leaders are discovering that transactional incentives are no longer producing the motivation they once did. Recent research from the Incentive Research Foundation, SHRM, and Motivation Excellence suggests a growing shift in how employees perceive incentives. Instead of motivating additional effort, many professionals now